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ORGANICS
We launched the Organics line in the US market in just over a year, contributing significantly to Nutrilite's overall growth. I creatively led the brand development including packaging design through our internal global creative department that helped build, working hand-in-hand with the US market team to develop launch assets. The line was positioned as "Plant. Grow. Thrive" with the tagline "From Our Farms to Your Family" to emphasize the premium, farm-to-table quality. This launch demonstrated our ability to move quickly from concept to market while maintaining brand consistency and delivering results that supported the broader $295M to $476M monthly sales growth.
Organics
New Product Line
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