WOMEN'S PROBIOTICS AND STRESS PROBIOTICS 

Women have unique needs when it comes to probiotic health, and maintaining a balanced feminine microflora is key to feeling like yourself. This was the core messaging. With cultural nuances for both Eastern and Western markets, and the product launching first in Asia, the campaign was designed to easily adapt for Western markets as well. It achieved that seamlessly.  *Launched with the new branding voice, pre-packaging restage. New packaging here.

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