About
Nic York is a dynamic, award-winning Creative Director with over 18 years of experience leading creative and marketing efforts across global brands and startups. She has a proven track record of driving brand growth, consumer engagement, and multimillion-dollar sales increases through innovative campaigns and creative leadership.
As Global Creative Director at Amway, Nic led the $4.5B Nutrilite brand restage and steered creative for a $10.5B portfolio, including Artistry, G&H, and Glister, across 13 global markets. She directed a team of over 30 creatives (internally and on the agency side) to roll out bold, digital-first campaigns. This resulted in a 7.8% increase in Nutrilite consumers, a leap in monthly buyers from 1.6M to 2.3M, and sales growth from $295M to $476M. She also revitalized Glister and G&H, boosting Glister sales by 8% to $242M and G&H U.S. sales by 8% to $39M. With the launch of three new platforms, including Plant to Table, she drove 49.3% loyalty growth in Asia and generated millions in fresh revenue.
Nic’s earlier experience includes high-impact work at Fallon McElligott and Team One, as well as leading the in-house agency at Virgin Entertainment. She’s known for brand transformations (e.g., Lexus, Jim Beam, Air New Zealand), successful new venture launches (Joiful On-Demand Beauty, InHer Circle, Big Fat Pita), and has earned accolades from Adweek, Graphis, One Show, and more.
In both corporate and consulting roles, Nic has consistently elevated brand visibility and impact through her strategic vision, creative execution, and team-building expertise.
Clients
Airlines: Air New Zealand, America West, Northwest Airlines, Skybridge Private Air
Automotive: Lexus, Ford, Midas
Beverage: Aftershock, Ausberger Beer, Banff Ice Vodka, Bookers, Jim Beam, Schnapps, Pucker
Consumer Electronics: Canon, LG Electronics, Magnavox, Pantech
Consumer Goods: Nutrilite Vitamins & Supplements, Artistry Makeup & Skincare, Glister Oral Care, G&H Body and Baby Care, Ann Sacks, Autodesk, Avery Paper, Black & Decker, Coach, Dollar Tree, Farmer John, Hot Wheels, Lee Jeans, Mattel, Oakley, Purina Dog Chow, Stamps.com, Thermador Ovens, Timex, Yonex, Honest Company
Creative Services: Edelman, Lifetouch Photography, Team One
Entertainment: Virgin Entertainment, Virgin Megastores, Cafe 105.7 FM, Clint Black, Hollywood World Music, Icebox Animation, Let It Be Records, New Orleans Jazz Fest
Financial: Bank of America, Experian, InSymphony Funds, Winnick & Company
Healthcare: California Department of Alcohol and Drug Programs, Kaiser, PMS Clinic, United Healthcare Corporation
Publications: The One Show, Time
Restaurants: Rhodes Restaurant Group (Big Fat Pita, Rodini Park, Conference Room), Domino’s Pizza, Einstein Bros. Bagels, Fresh Fields Supermarkets, Hermosa & Pier
Travel | Hospitality: Holiday Inn, JOIFUL. On-Demand Beauty and Wellness Services, La Costa Resort and Spa, Maryland Tourism
Non-Profit: Big Brothers Big Sisters, Children’s Cancer Research Fund, El Segundo Education Foundation, Girl Scouts, Los Angeles Area Chamber of Commerce, Los Angeles Mission, Make-A-Wish, National Coalition for Cancer Research
Recos
Sarah Robb O'Hagen
Founder and Author EXTREMEYOU,
Chief Executive Officer EXOS
I've had the pleasure of working with Nic twice in my career, the second time because I sought her out and hired her again, because she's that good! Nic is incredibly talented, with a unique ability to interpret business needs, a deep understanding of brands, and a knack for bringing truly original thinking to the creative process. She's a great leader and incredibly personable! She's created some of the most breakthrough work I've had the chance to be a part of.
LJ Gutierrez
GM Brand Partnerships,
Universal Music
Nic has an incredible skill for developing inspiring creative while truly communicating the task at hand. While at Virgin, we constantly tasked her with finding ways to express the frivolity of the Virgin brand while conveying varying offers to our customers. She is a tremendous leader, and I would love the chance to work with her again.
Sally Hogshead
CEO at Fascinate, Global Brand Expert, 2 X New York Times
Best-Selling Author
Remember when art directors had a passion for the craft, with gorgeous type and great concepts? Nic York is, and has always been, that rare breed of creative: fiercely conceptual, with a 'big idea' approach, yet all balanced with a finely tuned eye for design. It's a joy to work with her.
Micheal Pendleton
Director, Brand Insights & Marketing
Voyant Beauty
I was her client at Air New Zealand, where Nic helped develop the airline’s inaugural website, launch its first brand campaign, and establish global brand guidelines. Her exceptional listening skills and ability to absorb feedback were invaluable. I later brought her on as Virgin's Creative Director, where her understanding of how creative excellence drives sales and her ability to collaborate with cross-functional teams made her the perfect fit. Nic exceeded all expectations, playing a crucial role in Virgin’s success. She's a natural leader, confident, intelligent, and a pleasure to work with.
Jannine Regis
Director of Business Development
Team One Advertising
I had the pleasure of working with Nic on many new business pitches at Team One Advertising, many of which were done under tight deadlines and limited budgets. Nic was always strategic and collaborative, offering creative solutions that led to new business success. She is a talented creative and a true professional. On a personal note, Nic also happens to be a wonderful person with a wicked sense of humor!
Troy Maier
Executive Producer
Transcend Creative Group
Nic helped strategize and develop a new brand direction for a major luxury automotive client of ours. She was brought in on a colleague's high recommendation, and from her interview, we knew she 'got it' and was the right person for the job. She went well above and beyond to satisfy the demands of our client. I highly recommend Nic for any brand initiative or creative direction.