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VIRGIN MEGASTORES AND VIRGIN.COM
Established the creative department and led brand campaigns, monthly retail promotions, and brand partnerships for 19 retail stores and online. This resulted in 10 brand partnerships in one year, promoting album releases, in-store events, and concerts featuring A-list celebrities. Achieved top retail sales goals, with earned media reaching 3X frequency (from 1M to 5M). Secured a one-year MTV partnership with no investment.
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